Search Engine Optimization is the process or practice of optimizing the website for increasing quality and quantity web traffic to your website/blog through natural/organic mode. In simple words, different natural methods applied to increase the online visibility of the website/web page in the Search Engine Results Page (SERP).
This is an unpaid method to get noticed in SERP, whereas the paid method is called as AdWords (Google AdWords, Bing AdWords..Etc.).
Here, you are optimizing your website/webpage to get high rank for the search queries done by your target audience. Irrespective of your line of business, products and services you can do SEO and can reach huge number of target audience online.
SEO is a part of Digital Marketing and it plays a major role in online marketing. Whatever be the website, be it static, dynamic or an e-commerce website SEO is an important marketing strategy for your online presence/business.
So how do you optimize your website, what are the process, methodologies, techniques and skills required. Let us discuss those functionalities from the next chapter onwards.