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What is Mission and Vision Statement?

Confusion!!! There is always a confusion between Mission and Vision Statement. Let us discuss in brief. Every organization has some goals to achieve. They plan accordingly to reach the goals. So summarizing goals and objectives of a company in statements are Mission and Vision statements. Both the statements express different themes. Vision statement outlines what a company wants to do in future, whereas Mission statement describes what a company wants to do now, leading to its future.

Mission Statement: Mission statement describes companies’ business, objectives and plans or approaches to reach those objectives.

Examples of Mission Statement:

Our Mission- Coca- Cola.

Our Roadmap starts with our mission, which is enduring. It declares our purpose as a company and serves as the standard against which we weigh our actions and decisions.

  • To refresh the world…
  • To inspire moments of optimism and happiness…
  • To create value and make a difference.

In the above example it is stating about the current objectives of business and creating a value for the customer. It is stating about the roadmap. It is describing about customers critical processes and about the desired value of performance to make a difference.

Vision Statement: Vision Statement talks about the future position of the company in parallel to the Industry and Society. The statement motivates and inspires the stakeholders to achieve the goal in future.

Examples of Vision Statement- Amazon

“Our [Amazon’s] vision is to be earth’s most customer centric company; to build a place where people can come to find and discover anything they might want to buy online.” (Quoted from Amazon.com)

In the above-mentioned example, it clearly shows Amazon’s Vision to be the most customer centric company in future and they can develop it through offering everything online to their customers.

So, A Vision statement should be carefully crafted which can help you to communicate companies dream, goals and objectives in a single sentence to all the stakeholders. Vision Statements are inspirational; they shapeup most key and important goals for the company.