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What is GDPR

The General Data Protection Regulation 2016/679 is a regulation in EU law on data protection and privacy for all individuals within the European Union and the European Economic Area. It also addresses the export of personal data outside the EU and EEA areas.- Wikipedia.

This law majorly focusses on privacy and data protection of individuals. Hence it is really important for marketers to take care of every aspect and guideline of GDPR so as to send the right e-mails to the required persons only.