Twitter is a micro blogging platform with less than or equal to 280 characters enables you to post short message updates with images and videos. The social network was launched in the year of 2006, with 300 million active users around the world. In the initial days it started with 140 characters only. Most of the business use twitter as one of their social media platforms to reach the target audience.
Twitter marketing strategies are different, and it is not related to Facebook marketing strategies or any other social media marketing strategies. As twitter is a quick and short social media channel to reach your target audience. By visiting twitter website or app, people can know the latest happenings, news and other alerts quickly. Customers can know the latest business news and company updates through this social platform. Twitter can be a powerful marketing & PR tool.