Pi M Square

SEO in Digital Marketing

When there is a need or if we are looking out for something then Where do we search our queries? We search our queries either in Google, Bing or yahoo. What are all these? All these are called as search engines. A Search engine is a computer program that looks for web pages based on your specific search query and then displays a list of web pages in which the search query is found.

The high percentage of search happens on Google. Google has a market share of 65.2% in search engine market. Google answers almost 3.3 trillion queries per day, whereas it was 3.5 million in 1999. This statistic shows that how the searching has gone up in online. We say that we have googled it, instead, we searched for it. Hence, Google search engine plays an important role in our day to day life.

SEO or Search Engine optimization is classified or implemented in two methods.

  1. On-page SEO
  2. Off-page SEO

SEO methodology is further divided into two parts. Such as, On-page optimization and off-page optimization. On page optimization is optimizing the website in the coding page of HTML whereas off page optimization is optimizing outside your website through backlinks, content marketing and more.