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Google AdWords and Digital Marketing

Google AdWords or PPC advertising is the paid method to advertise your services/products online in Google Search results. SEO is the organic method of optimizing your website to reach the search engine results page rankings, where as Google AdWords is a paid method. AdWords include (online) such as PPC (Pay-per-click)/CPC (cost- per –click) methods.

Now Google Adwords known as Adwords Express also. It has new dashboard and additional features using machine learning techniques to automate most of the process as well as recommend the needy points to the adwords user. You can create campaigns and Ad groups in google adword account so as to make the campaigning process smoother and easier.

As per Google Definition of Campaigning:

A set of ad groups (ads, keywords, and bids) that share a budget, location targeting, and other settings. Campaigns are often used to organize categories of products or services that you offer.

Your Google Ads account can have one or many ad campaigns running.

Each campaign consists of one or more ad groups.

Settings that you can set at the campaign level include budget, language, location, distribution for the Google Network, and more.

You can create separate ad campaigns to run ads in different locations or using different budgets.

As per Google Definition of Adgroup:

An ad group contains one or more ads which target a shared set of keywords.

Each of your campaigns is made up of one or more ad groups. Use ad groups to organize your ads by a common theme. For example, try separating ad groups into the different product or service types you offer.

Google ads/Campaigns have various format to display online.

  • Search or text Advertising.
  • Display Advertising.
  • Search and Display advertising.
  • Video Advertising.
  • Shopping Advertising.
  • Mobile App Advertising.

Campaign subtypes include:

  • Standard
  • All features
  • Marketing objectives

Google AdWords account can be created by using Gmail account. Google ad campaigns work on bidding process and management. You can control, track and monitor your daily budget, analysis and conversions etc.

Benifits of Google AdWords
  • Increase in Website Traffic.
  • Generate Leads Online.
  • Create and Boost branding.
  • Grow your business.
  • Reach Global Customers.
  • Faster Results.
  • Campaigning can be done based on your user location and behavior.
  • Schedule and Control Google Ads anytime.