Pi M Square

E-mail Marketing Overview

E-mail marketing is an important strategy of digital marketing. Marketers use e-mail marketing to get the best results. So, e-mail marketing is about sending e-mails to the targeted audience so as to promote the product/services/offers of the company. The e-mail marketing has various steps and methods. Even e-mail marketing is classified into various categories.

Why E-mail Marketing?

There are various other methods to reach your target audience, but why e-mail marketing is popular and most of the marketers choose e-mail marketing.

With E-mail marketing usage you have number of benefits, some of them are:

  1. Can be tracked.
  2. Unlimited reach.
  3. Cost effective.
  4. Allows targeting.
  5. Data driven.
  6. Builds loyalty: Promotional e-mails special offer e-mails, newsletters.

So, e-mail marketing helps marketers to track, monitor and analyze their online pitching strategies. Whether the strategies are working perfectly or not.

Types of E-mail Marketing:
  1. Newsletters.
  2. Event e-mails.
  3. Retention e-mails.
  4. Direct E-mails.
  5. Lead Nurturing E-mails.
  6. Milestone E-mails.
  7. Promotional E-mails.