Pi M Square

Content Marketing on Twitter

Twitter is a powerful platform to build your content marketing strategy and reach the vast target audience, but you need to follow few steps to execute it properly.

  • Set the objective for your twitter marketing- Know why you are doing twitter marketing whether to generate leads or to achieve brand goals.
  • Check with your target audience: once you have decided your objective, check with your target audience by searching on the twitter search bar.
  • Check with the content: Plan your content strategy based on your audience behavior and interest. Then only you can engage the audience with your tweets.
  • Use Tools: use some of the popular social media marketing tools like Hootsuite, Socialbro, Buffer to auto schedule your tweets and monitor them accordingly.
  • Competitor analysis: The last but not least, analyze your competitors marketing strategy on twitter and then present your tweets accordingly.

Let us discuss few more tips and strategies next.