Pi M Square

Content Marketing in Digital Marketing

Content marketing is an important element of Digital marketing. “Content is KING”, Having an ultimate content strategy can bring you bountiful of benefits. Let us discuss some of the benefits of content marketing.

  • Brand Building
  • Generate leads.
  • Increase in search rankings.
  • Customer engagement.
  • Cross selling and up-selling.
  • Increase website traffic.
  • Increase credibility.
  • Decrease in marketing COST.

You will have number of benefits with content marketing.

Content Marketing Strategies:

Content marketing can be done in various ways. You have to make sure that the strategies you are planning for content marketing should be in line with other digital marketing strategies. Let us discuss the various channels to do content marketing.

  1. Blogposts.
  2. E-books.
  3. Brochures.
  4. Events.
  5. Whitepapers.
  6. Case study.
  7. Infographics.
  8. PPT’s.
  9. Discussion Forums.
  10. Quora marketing.
  11. Social Postings
  12. Micro blogging (Like twitter).

The above mentioned are some of the content marketing channels which can help to promote your content so that you can gain the benefits from it.

Checklist and important points in Content marketing:

While designing and implementing content marketing strategies you need to understand and keep some of the points in mind. Such as

  1. Write Unique Content.
  2. Do not stuff Keywords.
  3. Be User friendly. Write for users, not for SEO.
  4. Say no to duplicate content.
  5. Mind the COPYRIGHT.
  6. Respect other’s idea for the content.
  7. Think of your target audience.
  8. Have a solid process and plan.

The above mentioned are some of the important aspects of content marketing strategies. Following these strategies might help you to reach your target audience.