As discussed in the above lectures, E-mail marketing is an important aspect or strategy of digital marketing to reach the vast audience. But at the same time you have to take care of lot of norms and guidelines before sending an e-mail. Most of the marketers are now discussing whether e-mail marketing is dead or not? I believe still there is a way to go further before the e-mail marketing is dead. E-mail marketing is here to stay. If you see the statistics of e-mail from the past 5 years then we can say that e-mail is going to stay and it will play a major role in digital strategy.
85% adults use send or real e-mails every day in USA.