- Online Reputation Management – Recheck everything before you post.
- Design a logo, profile pic, cover photo for the social media and try to keep the same one in all the social network channels.
- Know the voice and style of your brand, target audience. Post your social campaigns based on the required parameters as discussed above.
- Be transparent, try to engage your audience as much as you can.
- Use hashtags (#) in your post write-up.
- Be clear while you post in social networks.
- Use colors for your post that make a clear statement about your message.
- Do more networking- join the groups, conversations etc.
- Use your social media campaigns to promote your content.
- Keep your posts/information interesting.
- The post should be visual, clear, and relevant.
- It should include a call to action.
- Provide shareable content or posts.
The last but not the least “Be Consistent”